Custom B2B development agency — wholesalers since 2014

Your wholesale B2B platform, engineered around
your wholesale operations

We design and build your complete digital ecosystem — mobile ordering app, B2B website, driver app and back-office — tailored to how your wholesale business actually operates. No off-the-shelf compromise.

12 years of B2B expertise 150+ platforms delivered Live in 8–12 weeks
Free quote in 24h · You own the source code · GDPR compliant · EU hosting available

Ils nous ont fait confiance

Marjane — plateforme B2B développée par FlexiApps au Maroc Inwi — application mobile sur mesure FlexiApps Maroc Kaalix — solution de livraison développée par FlexiApps Casablanca Afriquia — plateforme de distribution grossiste FlexiApps Maroc Conseil de l'Europe — projet digital développé par FlexiApps AFMA — application métier sur mesure FlexiApps Maroc Inwi — développement web et mobile FlexiApps Casablanca Carrier — solution B2B sur mesure développée par FlexiApps au Maroc FAR — plateforme digitale grossiste FlexiApps Maroc Paul — application de commande B2B développée par FlexiApps Pereire — solution e-commerce B2B sur mesure FlexiApps Maroc Client FlexiApps — développement plateforme grossiste sur mesure au Maroc CAT — application B2B développée par FlexiApps Casablanca Livry — plateforme de livraison sur mesure FlexiApps Maroc Ministère de la Culture — application développée par FlexiApps Ministère des Finances — solution digitale FlexiApps Maroc BMCE Capital Gestion — plateforme fintech développée par FlexiApps Casablanca Safran — application industrielle sur mesure FlexiApps Maroc Marjane — plateforme B2B développée par FlexiApps au Maroc Inwi — application mobile sur mesure FlexiApps Maroc Kaalix — solution de livraison développée par FlexiApps Casablanca Afriquia — plateforme de distribution grossiste FlexiApps Maroc Conseil de l'Europe — projet digital développé par FlexiApps AFMA — application métier sur mesure FlexiApps Maroc Inwi — développement web et mobile FlexiApps Casablanca Carrier — solution B2B sur mesure développée par FlexiApps au Maroc FAR — plateforme digitale grossiste FlexiApps Maroc Paul — application de commande B2B développée par FlexiApps Pereire — solution e-commerce B2B sur mesure FlexiApps Maroc Client FlexiApps — développement plateforme grossiste sur mesure au Maroc CAT — application B2B développée par FlexiApps Casablanca Livry — plateforme de livraison sur mesure FlexiApps Maroc Ministère de la Culture — application développée par FlexiApps Ministère des Finances — solution digitale FlexiApps Maroc BMCE Capital Gestion — plateforme fintech développée par FlexiApps Casablanca Safran — application industrielle sur mesure FlexiApps Maroc

The wholesale distribution problem — today

  • Orders still taken by phone, email or WhatsApp — manual entry, wrong references, delays that cost you clients

  • Delivery routes planned manually on spreadsheets — hidden costs, wasted kilometres and frustrated buyers

  • No real-time visibility on stock, outstanding payments or client retention — running blind with no data to act on

  • Off-the-shelf tools that don't fit wholesale — Shopify, WooCommerce or heavy ERPs built for retail, not B2B distribution

The FlexiApps solution

  • B2B online ordering portal — your buyers order 24/7 without calling you, with their negotiated prices displayed automatically

  • Automated route optimisation — cut your delivery costs by up to 40% with built-in GPS and smart driver assignment

  • Unified back-office dashboard — stock, deliveries, payments and client activity in real time, all in one place

  • 100% custom-built, GDPR compliant — engineered for your exact workflow, integrates with your ERP, source code is yours, EU hosting available

Complete wholesale B2B platform —
4 modules engineered for your operations

Every module is built to fit your exact workflow and integrate with your existing ecosystem — ERP, accounting software, payment gateways and carriers.

B2B Online Ordering Portal

Your wholesale buyers place orders online 24/7 — from desktop or mobile — without calling your sales team. Each buyer sees their own negotiated prices.

  • 24/7 ordering — no sales rep needed to process routine orders
  • Per-buyer pricing, MOQ rules and volume discount tiers
  • Live stock levels, product sheets and PDF catalogue generation
  • One-click reorder from full order history
  • Multilingual interface — English, French, Arabic
Learn more about the B2B ordering portal

Route Planning & Delivery Management

Optimise your delivery routes, track drivers live and prove every drop — cutting your logistics costs by up to 40% across the UK, Europe and Canada.

  • Algorithmic route optimisation — fewer km, lower fuel costs
  • Dedicated driver app (iOS & Android) with built-in GPS navigation
  • Timestamped proof of delivery — photo + electronic signature
  • Real-time tracking for your buyers — automatic delivery notifications
Learn more about delivery management

CRM & Wholesale Client Retention

Know every buyer's history, habits and outstanding balance — so your team sells smarter and retains more accounts across your territory.

  • Client segmentation by sector, order volume or purchase frequency
  • Full order history, payment records and interaction log per account
  • Loyalty programmes and automatic volume-based discounts
  • Automated follow-ups for dormant accounts and abandoned carts
Learn more about wholesale CRM

Invoicing & B2B Payments

Automate your invoicing, manage credit accounts and partial payments — with exports compatible with your accounting software. GDPR compliant, EU hosting available.

  • Automated invoicing on order confirmation or delivery
  • Partial payments, deposits and deferred payment terms
  • Credit limit tracking, outstanding balances and overdue alerts
  • Accounting export — Xero, QuickBooks, Sage — GDPR compliant
Learn more about B2B invoicing
Custom B2B development agency — wholesalers since 2014

Selected work — delivered worldwide

Custom B2B ordering platforms, mobile apps, delivery management tools and admin dashboards — engineered for wholesalers across Europe, Africa and beyond for over 12 years.

50+
Platforms delivered
12
Years of B2B expertise
10+
Industries served
8–12
Weeks to go live
Cosmind app — white-label delivery platform custom-built by FlexiApps for the European and international market

White-label delivery platform

Cosmind

Cosmind is a fully custom white-label ordering and delivery platform, engineered by FlexiApps for businesses across Europe, Africa and beyond. It brings together buyer, driver and seller apps, a B2B website and an admin dashboard — with real-time GPS tracking, multi-method payments (card, bank transfer, wallet), push notifications, analytics and centralised order management.

Delivery GPS Tracking Marketplace B2B E-commerce White label
Wislow app on smartphone — custom B2B wholesale ordering and delivery platform built by FlexiApps for the European and international market

B2B wholesale ordering & delivery platform

Wislow

Wislow is a custom B2B wholesale ordering and delivery platform, engineered by FlexiApps for wholesalers and professional distributors across Europe and beyond. It brings together a B2B ordering app, real-time GPS delivery tracking and a centralised admin dashboard for full control over stock, orders and client accounts. Integrates with leading ERP systems (Xero, QuickBooks, Sage) and is fully GDPR compliant with EU hosting available.

B2B Wholesale Delivery E-commerce GDPR compliant

Custom B2B wholesale platform for every industry — UK, Europe & Canada

Every sector has its own operational constraints. We engineer your platform to fit them exactly — no generic software, no compromises.

Food & beverages

Grocers, brewers, importers

Manage expiry dates, priority batches and cold chain integrity from your B2B platform — with fast ordering built for restaurants and retailers across the UK and Europe.

Fruit & vegetables

Wholesale markets, growers

Pre-dawn ordering, unsold stock management and dynamic pricing based on daily arrivals — for wholesale produce distributors serving the UK, European and Canadian markets.

Fresh & frozen products

Cold chain, fishmongers

Full temperature traceability, cold chain breach alerts and priority delivery management — fully compliant with UK and EU food safety regulations (HACCP, BRC).

Hygiene & cleaning supplies

Professional supplies, janitorial

Per-client allocation management, automated recurring orders and a CE-certified product catalogue — for professional cleaning and hygiene distributors across Europe and Canada.

Building materials & supplies

Hardware, construction, tools

Weight-based shipping calculation, direct site deliveries with GPS tracking and quote management — for construction material wholesalers serving the UK, European and Canadian markets.

Beauty & wellness

Salons, beauty institutes, pharmacy

Automatic replenishment for partner salons and beauty institutes, high-definition visual catalogue and seasonal promotion management — for cosmetics distributors across Europe and Canada.

Features of your custom B2B wholesale platform

Everything your team needs to digitise your sales, your logistics and your customer relationships — custom-built for wholesalers across the UK, Europe and Canada.

Online B2B ordering

A B2B ordering portal available 24/7 — your wholesale buyers place orders on their own, from anywhere across the UK, Europe and Canada.

  • Product catalogue with real-time stock levels and technical specs
  • Per-client pricing with volume discounts and minimum order quantities (MOQ)
  • Full order history with one-click reordering
  • Automatic notifications by SMS, email or WhatsApp at every step
  • CSV import/export for bulk updates to your catalogues and pricing

Delivery & route management

A dedicated driver app with built-in GPS to optimise your routes — cut your mileage and delivery costs by up to 40%.

  • Route optimisation algorithm — smart grouping by geographic zone
  • iOS & Android driver app with GPS and real-time navigation
  • Electronic signature and time-stamped photo proof of delivery — for any dispute
  • Real-time GPS tracking of your fleet, visible from the back-office
  • Automatic delivery notifications sent to your buyers

B2B wholesale CRM

Manage and retain your professional customer base — segment by region, analyse performance and follow up automatically.

  • Complete client record — contact details, history, outstanding balance, pricing terms and contacts
  • Segmentation by region, sector, purchase volume or order frequency
  • Automatic follow-ups for inactive clients — by SMS, email or WhatsApp
  • Loyalty scoring and automatic volume-tier discount programmes
  • CRM export compatible with Salesforce, HubSpot and other leading tools

B2B invoicing & payments

Automate your invoicing, manage outstanding balances and deferred payments — with integrated payment gateways and exports compatible with your accounting tools.

  • PDF quotes and invoices generated automatically on order or delivery
  • Online payment by card (Stripe), bank transfer, SEPA direct debit or payment on terms
  • Credit notes, returns and refunds with outstanding-balance tracking
  • Real-time financial reports and dashboards
  • Synchronisation with Xero, QuickBooks, Sage or your accounting software

How we build your custom B2B wholesale platform — 8 to 12 weeks

From the first discovery call to go-live — here is how we design, build and deploy your wholesale platform across the UK, Europe and Canada.

1
Week 1

Discovery call & workflow audit

We run a deep-dive into your wholesale business — your order flows, logistics setup, pricing conditions and existing tools (ERP, accounting software, carriers). The goal: identify the friction points to digitalise first and build a clear picture of what your platform needs to do.

2
Week 1–2

Strategic scoping & MVP definition

We define your Minimum Viable Product together — the core features needed for a fast launch, with a controlled budget and a delivery timeline with no surprises. Every decision is documented in a functional specification signed off by your team. NDAs available on request.

3
Week 2–3

Architecture & UX design

We design an interface built for B2B speed — a professional buyer should be able to place a 50-item order in under 2 minutes. Wireframes and mockups are validated before any code is written. Your brand identity, colours and domain are integrated from day one.

4
Week 3–7

Agile development — Web, Mobile & Admin

Our engineers build your complete ecosystem using Agile sprints — B2B website, buyer mobile app, driver app and admin dashboard — all developed in sync. You get access to working builds at each sprint to test and validate continuously, keeping you in full control throughout.

5
Week 6–8

Integrations & ecosystem connections

We connect your platform to your existing tools — ERP (Xero, QuickBooks, Sage), accounting software, payment gateways (card, bank transfer, Stripe, PayPal), carrier APIs or your own fleet. All integrations are GDPR compliant. EU hosting available for European deployments.

6
Week 8–9

Load testing, security & UAT

We run rigorous load and security tests to ensure your platform stays fast and stable under peak order volumes — including month-end spikes. Full user acceptance testing (UAT) is conducted with your team before go-live. Source code is yours on delivery.

7
Week 9–10

Team training & go-live

We train your admin team, warehouse staff and drivers to ensure a smooth transition from spreadsheets to your new platform. Your existing data — product catalogue, client accounts, order history — is imported and validated before launch.

8
Post-launch — ongoing support

Ongoing support & continuous improvement

After go-live, we stay with you — corrective and evolutionary maintenance, iOS/Android updates, new features based on your team's feedback and support as you scale. Your platform grows with your business. We are a long-term partner, not a one-off vendor.

Frequently asked questions — custom B2B wholesale platform

Everything you need to know before entrusting us with your wholesale platform project across the UK, Europe and Canada.

Yes, absolutely. We build custom B2B platforms tailored to the constraints of food wholesalers across the UK and Europe — expiry date management, batch traceability, cold chain breach alerts and full compliance with HACCP and BRC food safety standards. Everything is configurable from your admin dashboard with no technical knowledge required.
Yes. Our system handles multi-tier pricing natively. Each buyer sees their own price catalogue once logged in. You can set volume discounts, MOQ rules, temporary promotions on specific references and pricing conditions per client group — all in a few clicks from your back-office.
Yes. The driver app is built to work in offline mode in areas with little or no network coverage. Route data is synchronised automatically once connectivity is restored. This ensures delivery continuity even in rural areas, warehouses without Wi-Fi or mobile black spots.
Yes. We integrate with the leading ERP and accounting tools used across the UK, Europe and Canada — Xero, QuickBooks, Sage, SAP and others. We also build custom connectors if your ERP is proprietary. Integration covers stock, orders, clients and invoicing synchronisation.
Yes. We import your existing catalogue regardless of its format — Excel, CSV, ERP export or database. Our team handles the full data migration: products, references, pricing, stock levels and client records. This is included in the development project.
The platform includes a full returns and credit note management module. Your buyers can raise a return request directly from their app, your team validates it and the credit note is generated automatically. Stock is updated in real time and the buyer receives a confirmation notification.
Yes. We apply GDPR best practices across all our platforms — HTTPS/SSL encryption, granular access rights, regular backups and a compliant privacy policy. EU hosting is available on certified infrastructure for European deployments. We can also work with your IT team to meet your internal security policies.
Absolutely. Your platform is delivered as a fully white-labelled product — your domain name, your logo, your colours and your brand identity. Your clients only ever see your brand. The full source code is yours on delivery.
Yes, we sign NDAs on request before any discovery call or project discussion. The source code is fully yours on delivery — we do not retain any ownership or licence over what we build for you. This is a standard part of our agency engagement model.
Yes. The platform supports multi-warehouse management — each depot has its own stock, delivery zones and routes. You manage everything from a centralised back-office with a consolidated view of your entire operation.
For a complete platform (B2B website, buyer mobile app, driver app and admin dashboard), allow 8 to 12 weeks depending on the complexity of your business. This includes discovery, design, development, testing, integration of your existing tools and team training.
Yes. We provide corrective maintenance (bugs) and evolutionary maintenance after launch. Your platform is not frozen — we support it every month to keep it up to date with iOS/Android releases and aligned with your business growth. Support is available in English and French.
Custom B2B development agency — wholesalers since 2014

Got a wholesale platform project
in the UK, Europe or Canada?

Talk to a FlexiApps expert — let's analyse your needs together and get a detailed quote tailored to your wholesale business. Response guaranteed within 24 hours.

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Source code is yours
GDPR compliant
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