Everything You Need to know about headless E-commerce: Structure, Working & Benefits

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Headless e-commerce platforms development Agency

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Everything You Need to know about headless E-commerce: Structure, Working & Benefits

The Covid-19 pandemic has forced individuals, entrepreneurs, and companies to look closely at their business operations. People who run e-commerce understand the significance of their stores’ stability, safety, and performance.

Many brands and companies have recorded an increase in online sales due to the closure of the traditional brick-&-mortar stores. However, increasing online traffic has caused businesses to understand that the current monolithic structure/architecture is insufficient to expand and scale their business operations.

Headless e-commerce platforms and solutions can improve your online store’s management and provide your existing and prospective customers with excellent shopping experiences. Today’s article will discuss headless e-commerce, its structure and architecture, and its benefits. Read on!

What is Headless E-Commerce?

Headless is a cutting-edge technology that separates the backend from the frontend. Backend refers to the entire technical background for the application’s operations. A frontend is everything people see on your e-commerce store .

Headless e-commerce enables better service optimization, adjusts the store based on the users’ expectations, and allows businesses to experiment on the front end without tampering with the backend.

A conventional online store model has three elements: a database, backend, and frontend. A database allows storing product information, including descriptions, names, photos, videos, content, etc.

The Backend layer processes information from the store’s database and collaborates with the content management system (CMS) to manage the store. The Frontend layer is the visible part of the store and the primary point of contact for the end-users, such as the shop’s customers.

Unlike the traditional online store model, the headless model separates the head (frontend) and makes it work independently of the database and backend. In simple words, the frontend communicates via APIs.

Many businesses and brands used websites to promote their digital presence until recently. However, having a user-friendly and responsive website is not enough to optimize their operations.

Companies need to provide consistently reliable user experiences across all digital channels by focusing on innovative technologies, such as artificial intelligence (AI), live chat support, Internet of Things (IoT) devices, etc.

Many touchpoints force businesses to take a broader view of technology services offered and developers to look for innovative solutions based on headless e- commerce technologies.

Headless Structure & Architecture

Headless e-commerce offers an easy-to-use structure and architecture, separating the frontend and backend components. The decoupling of frontend and backend solutions transforms the monolithic structure into two different layers connected through APIs. Three headless architecture types and solutions are:

1. API-drivenCMS

A headless content management system (CMS), commonly known as API-driven CMS, is a backend framework to manage your CMS needs. It offers data structure services to manage your data accurately and reliably. You can integrate an API- driven CMS with the current system by making API calls to the CMS.

An API-driven CMS is an ideal solution for individuals and businesses planning to create a content-rich website. It is a perfect option if you want to leverage the power of soft-sell marketing strategies. Likewise, you can choose this option if you have a functional CMS-based website and want to add e-commerce components.

The core features of API-driven CMS or headless CMS are built-in SEO tools, digital asset management, content templates customized to your needs, and publishing content on multiple channels.

We provide an innovative headless e-commerce platform with all-inclusive solutions to streamline your e-commerce operations, increase sales, and improve your business’s bottom line.

2. API-DrivenEcommercePlatform

E-commerce APIs are an excellent way to transfer data from one software application to another and use the information in a single or centralized UI. You can integrate APIs with numerous solutions and take advantage of your existing system’s functionality without building a website or features from scratch.

An API-driven e-commerce platform is a form of headless architecture and an ideal option for individuals and businesses looking to bring more flexibility to UI design. You can leverage the pre-built e-commerce functionality using this headless architecture. Thus, it prevents you from spending money on backend development.

Standard e-commerce features offered by API-driven headless e-commerce platforms are online product cataloging, pricing management, content management and optimization, payment capabilities, order management, and sales analysis.

3. Microservices

Microservices refers to a headless and decoupled e-commerce architecture, allowing businesses to choose and swap technology providers based on their specific needs. For instance, you can select a microservice for one particular business function without changing the entire system.

Searching for products, reviewing shopping carts, and adding promotional codes or coupons are touchpoints that streamline a customer’s online sales journey. Microservices separate these touchpoints and treat them independently.

The purpose is to decouple each functionality tool and connect them via APIs. So, this headless architecture allows businesses to become agile, make quick changes, and add new features to the system with minimal disruptions.

For instance, you can test and introduce UI and UX updates for a single touchpoint using the microservice architecture without disrupting the others. You can also develop new functions in parallel.

Therefore, a headless e-commerce microservices architecture allows you to evolve your website with new functionality and updates based on your needs. At the same time, your existing website remains stable and operational.

Benefits of Headless E-Commerce

Headless e-commerce platform combines simplicity, reliability, and convenience of using the latest and innovative technologies. For instance, a progressive web app combines the best of browser and application use, improving your online store’s operations and the shopping experience of end-users. Let us discuss a few practical benefits of headless e-commerce.

Improved Performance and Security

Our headless e-commerce platform can improve the performance and security of your business. A headless platform ensures fewer updates and queries to the database without involving the backend.

So, it enhances the overall operation of your e-commerce store and increases conversions. Using a headless e-commerce platform reduces the number of potential vulnerabilities and threats in the service through which hackers and cybercriminals can hack into the system.

Multiple views with one backend

Another benefit of using a headless architecture is to leverage multiple views with a single backend and streamline your business operations. For instance, you can adjust the store’s view to various devices.

Using an API that connects the frontend to the backend, you can create a separate appearance for your e-commerce store, software, smartphone application, and point-of-sale (POS) system.

Design Flexibility

A headless e-commerce platform equips frontend developers with essential resources and innovative frameworks to create unique, responsive, visually appealing user interfaces with different page layouts, business widgets, and custom catalog implementation. For example, business widgets may include:

  • A Product builder
  • A booking form
  • A cost calculatorUnlike a monolithic e-commerce platform, a headless design and implementation increase flexibility and reliability. At the same time, the implementation cost of a headless e-commerce design is lower than the heavy customization of a monolithic platform. Agile Marketing one thing that distinguishes a headless e-commerce platform from traditional systems is that it can support new and emerging technologies, allowing businesses to provide their customers with optimal and personalized experiences.In addition, this benefits your marketing team, enabling them to roll out multiple websites across different businesses, brands, portfolios, and divisions. A headless e-commerce platform offers flexibility, equipping developers and marketing teams to collaborate and set up a new website within a few days instead of months.Headless E-Commerce in a NutshellYou can update the system in headless e-commerce, such as adapting it to your new smartphone requirements without destabilizing the entire platform. So, this makes your store more reliable, faster, securer, and better suits your customers.

The good news is that you can make such updates more frequently without involving the entire team in deploying and implementing changes. When you update the frontend layer, it won’t affect the backend or order processing.

Besides, you can experiment with your store’s user interface and make it more appealing without slowing it down. Because an efficient, stable, and fast e- commerce store is a must, headless e-commerce can help you achieve your goals.

For instance, you can leverage the power of headless e-commerce during sales peaks, such as Cyber Monday, Black Friday, and promotional campaigns. It can handle a massive number of orders without affecting the backend system. Thus, you can prevent overloading the backend and optimize your business operations.

Final Words

Conventional e-commerce platforms follow a monolithic approach and focus on front and backend integration. It requires a middle layer to handle and manage communication between the backend and frontend.

However, the closed link between these layers prevents individuals and businesses from adopting/customizing the platform to various customers’ needs. Bear in mind that headless requires a team of experienced and skilled professionals to implement the solution.

The cost of headless implementation soars every passing day, making it challenging for small and medium-sized businesses to achieve their goals.

However, you can use our all-inclusive headless e-commerce platform to get the job done efficiently, reliably, and quickly. Contact FlexiApps today for more information!

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Food delivery Apps: Trends of 2022!

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Mobile & Web Apps development Agency

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Food delivery Apps: Trends of 2022!

Food Delivery Apps are all the rage right now globally in the year 2022 as evidenced by the popularity of UberEats, DoorDash, PandaExpress, and GrubHub in the US and Canada. In Europe, there’s Just Eat, Deliveroo, and Foodpanda (also popular in Southern Asia). 

Our agency specializes in creating food delivery apps. Our team of experts will develop your food delivery app as per your requirements while ensuring peak app performance and excellent after sales services such as app maintenance and updates. Please contact our sales team for further information. 

Food delivery has seen excellent growth globally over the past few years. Thanks to technology and the rise of smartphone apps and their usage, customers have benefited enormously and this presents a huge business potential for the food service industry comprising of restaurants, food delivery startups & established food delivery companies. 

In addition to technology, a very big contributor that accelerated the use of food delivery apps was the COVID-19 pandemic throughout 2020 and the early part of 2021. People needed to eat but were in quarantine due to strict lock downs around the world. So, naturally we started using food delivery apps to have our food come to us, thus driving the growth of food delivery services. 

This growth is backed up by data as well. According to Bringg.com, a company offering cloud based food delivery logistics solutions, research done by Morgan Stanley (an American Bank) estimated growth of sales from online food delivery will be as high as US$220 Billion by the year 2023. Deutsche Bank is estimating that the online grocery space which is worth US$24 Billion will surge to US$120 Billion by 2025. 

Going forward, what is driving this growth aside from the obvious factors of technology and the post pandemic boom? The answer lies in the trends or patterns that have emerged in the recent years. 

Let us now have a look at the upcoming trends for the year 2022 that are key factors behind the tremendous growth of food delivery apps. These are; 

  1. Tech Giants coming into the Food Delivery Market
  2. Increased Restaurant Deliveries
  3. Delivery of Online Groceries
  4. Alternate Delivery Methods such as Robots or Drones
  5. Virtual/Ghost Kitchens
  6. Contactless Delivery
  7. Food Delivery Management Software
  8. Rise in Food Delivery Subscriptions

Hop in and let’s have a look at each of these! 1. Tech Giants coming into the Food Delivery Market

Back in 2017, the e-Commerce juggernaut Amazon purchased WholeFoods which is a multinational supermarket chain offering organic food items. Ubereats had previously launched in 2014, which is a online food delivery platform by the popular ride sharing company Uber. Google has also integrated food delivery services into its search, maps and Google Assistant since 2019. 

The fact that tech giants are approaching and investing into food delivery services speaks volumes about the growth of this industry, and rightly so. The beauty here is that these giants may create more commercial opportunities for small vendors that may be able to use their services as well driving revenue and growth of the overall food delivery niche. 

2. Increased Restaurant Delivery

Given the revenue potential and from the heat of competition by the rise of food delivery services and apps, restaurants are ramping up their delivery game. Major restaurant chains are now using their own delivery services or using third party food delivery management services and software to keep up with the competition to avoid loosing out on revenue. 

In the US, Chick-Fil-A began deliveries in 2019. Another popular US Chain, Panera Bread, started doing their deliveries in 2016. Established fast food players such as McDonalds, KFC and Dominos already have brilliant delivery services. 

3. Delivery of Online Groceries

The COVID-19 pandemic fueled the growth of this trend. Logically, looking back and as stated, we couldn’t go out to buy our groceries because of strict lock downs. So, naturally we started getting our groceries online and that has stuck since. It’s a simple way to get your daily groceries since you don’t need to get into your car, drive to a store, take time to buy your groceries, then bring them home and then cook them! Sounds very cumbersome, doesn’t it? 

Wholefoods, now owned by Amazon, is such an online groceries provider for many markets in the developed world. It is more than obvious to see why the use of online groceries shopping has exploded. 

4. Alternate Delivery Methods such as Robots or Drones

Tech giants and food giants alike are using new and emerging technologies to streamline the delivery experience to ensure that food gets to the customer in time. 

Amazon and Dominos Pizza have started to use drones for deliveries. Drones can fly faster at around 80 Km/h carrying a payload of 5Kg over a distance of 5Km as used by Zomato, a food distribution firm. 

DoorDash uses robots to literally deliver foods to your door – the robot carrying your food remains locked during transit time so that your food stays secure. When it arrives, it sends you a text message and the food chamber unlocks, and you can then approach the robot and retrieve your food. (Upperinc.com)

The idea behind using these technologies is to cut delivery time since traditional methods like delivering food by car takes longer due to distance, speed and traffic limitations. 

5. Virtual/Ghost/Cloud Kitchens

These are kitchens that are fully operational with a complete staff of chefs but they exist solely for food delivery services. That is, there is no dining area and you can’t visit them for a meal. They receive orders, prepare meals and pack them for deliveries, that’s it! All you need is a kitchen premises and some trained staff and you’re good to go! 

The benefits of using these kitchens are obviously much lower operational costs and higher profits in the long run. 

A European startup, Keatz, produces food for Ubereats and Deliveroo. Kitchen United provides meal for deliveries across 4 states in the USA. Both these companies have raised millions in startup funding. Ready to eat dishes in lesser time is the main driving force here. (Spdload.com) 

6. Contactless Delivery

Remember how COVID-19 taught us to maintain a distance of at least six feet to avoid infections? A further guideline was to avoid touching such as no handshakes, no hugging, and not even touching our own faces. 

So, naturally when it came to food, even though the food was well packaged, some people chose to have food left out on their doorsteps when it arrived, that is, the delivery process became completely contactless. The delivery app/service would simply notify the customer that their food has arrived and they’d pick it up. 

Some people still prefer it this way and food delivery services have kept this option for the wary customer. GrubHub, Ubereats and Foodpanda have maintained this. 

7. Food Delivery Management Software

With the rise of food delivery apps and services, and to help scale these to larger levels such as very large populations, software to manage and monitor food delivery services has also seen a rise. 

Companies such as Shipox, provide data driven food delivery services such as automation of the delivery process. 

McDonald’s spent US$300 Million to acquire a big data firm in 2019 in order to measure, analyze delivery data, and improve their performance just so that they could stay ahead of their competition. (Bringg.com)

In short, using food delivery management software can help your startup or big company to efficiently streamline the entire food delivery process and gain feedback/insights to improve future performance. 

8. Rise in Food Delivery Subscriptions

One word can describe this factor, Millennials. The Millennial Generation (people born in between 1980s and 2000s) prefer more of a fresh approach when it comes to food and are more inclined to staying in and having a personal dining experience rather than taking the time to go out. This trend has also been observed by the alcohol industry as Millenials prefer more of a craft beer as opposed to something readily available to the masses. 

Online ordering and food deliveries are a perfect match for such users. Food companies now provide fresh pre-packaged food in a box containing raw or semi-raw ingredients for, say, an entire recipe. All the consumer has to do is order the box, and then proceed to open it and enjoy preparing their meals. 

The idea here is that this saves the customer a lot of time as opposed to going out and buying all the ingredients separately & individually. According to the US Food Information Council, 55% of Millennials prioritize convenience over taste. Adding to this trend is the rise of more health aware consumers that give preference to vegan, organic, gluten-free and ethically sourced foods. (Bringg.com)

Conclusion – Food Delivery Apps: Trends of 2022

The rest of the coming year 2022 seems like a very exciting time for the Food Delivery App Industry. Future insights are showing a very bright, positive and progressive period where growth should be guaranteed for this niche since the trends in this article are providing a handsome outlook. 

The main challenges will lie with increasing customer demand, complex logistical challenges, geographic and consumer preferences, and ensuring timely, transparent delivery. 

Which food delivery app have you used recently to satisfy your food cravings? Do you have a favorite food delivery app? Let us know in the comments section.

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We would be happy to help you. Free quotation.

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